Press Releases


QUEEN BESTOWS ROYAL OPENING ON THE WORLD’S LARGEST STREET PARTY

HER MAJESTY PERMANENTLY IMMORTALISED FOR DIAMOND JUBILEE CELEBRATION IN ONLINE WORLD

Cambridge, UK — Friday 1st June 2012 — Hundreds of millions of people around the globe are invited to the world’s biggest virtual Jubilee party in RuneScape.com, the brain-child of British online games company Jagex, to celebrate HM the Queen’s Diamond Jubilee.

Coinciding with celebrations around the world this weekend, people will enjoy a feast of British classics such as cream teas, fish ‘n’ chips, steak and kidney pies and the breakfast of champions, the full English breakfast, no matter where they are, via the virtual world of RuneScape.com – the Guinness World Record holder for the world’s largest free to play Massively Multiplayer Online Game.

People can also freely collect a plethora of cherished Jubilee content such as the Queen’s favourite Corgis, unique treasures, royal souvenirs and the staple crowd pleaser – the Union Jack. The Queen will grace people in truly spectacular style in a custom built Jubilee golden carriage, drawn by four of the finest unicorns in the Realm.

In April 2011 RuneScape developer and publisher Jagex was honoured by the Queen at Buckingham Palace when it was awarded the Queen’s Award for Innovation in Enterprise, the only games developer to be presented with this accolade. It won the award for the continuous development, innovation and success of RuneScape as well as the proprietary online technology that powers RuneScape.com.

"The Jagex team and I were incredibly honoured last year when we were recognised for our continued success over the past decade by receiving the Queen’s Award for Excellence," commented Mark Gerhard, Jagex CEO. "We thought it was only appropriate to return our appreciation and admiration by immortalising the Queen’s monumental 60-year achievement by providing an online platform for hundreds of millions of people around the world to come together. Friends and family will share in the fun and celebrations of this very special day celebrating her Diamond Jubilee, by hosting what may be the first, but certainly will be the world’s largest, virtual street party. Everyone is invited, especially her Majesty."

He continued: "RuneScape is quintessentially a British medieval adventure and we’re proud of our British roots as a continuing source of inspiration."

The virtual street party will take place on 2nd June in RuneScape.com at the Royal city of Varrock.

Image assets are available to download from: http://bit.ly/RuneScapeJubilee.

About RuneScape

RuneScape is the world’s most popular free-to-play massively multiplayer online adventure game (as recognised by Guinness World Records), from multiple award-winning independent British development studio Jagex. Set in a richly detailed, medieval fantasy world, RuneScape’s traditional storytelling proudly draws its inspiration from classic role-playing games. RuneScape delivers a contemporary, innovative and original experience for millions of players across the globe every day. RuneScape offers a fully featured free-to-play game, with a popular subscription option of even greater scale and ambition, both running directly within almost any computer’s browser.

Thanks to its character-class-free skill system and elective gameplay, there are no limits to the hero players can become, no quest you cannot complete and no requirement to collaborate with others or face them in player-versus-player combat unless you so choose. RuneScape’s distinctive role-playing style rewards players who think strategically and play smartly. Its witty, intelligent tone, finely balanced gameplay, epic questing and myriad in-world diversions combine to create a game that has earned its place as the most popular free-to-play massively multiplayer online game of all time and continues to push the boundaries of online role-playing games.

About Jagex

Jagex is a multi-award winning online games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games with supporting platform and technology. Jagex is also the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com.

Press Contact:

Jagex Games Studio
Adam Tuckwell
Email: Press@Jagex.com
Tel: +44 (0)844 588 6607
Jagex UK PR Premier PR
Ali Payne
Email: ali.payne@premierpr.com
Tel: +44 (0) 20 7292 7387
Jagex US PR ONE PR Studio
Dana Whitney
Email: dana@oneprstudio.com
Tel: 510-893-3271

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