Press Releases


RUNESCAPE AND TRANSFORMERS UNIVERSE TO MAKE DEBUT APPEARANCES AT MCM EXPO IN LONDON

JAGEX UNVEILS EXCLUSIVE RUNESCAPE MEMBERSHIP PACKS FOR EXPO ATTENDEES

TRANSFORMERS FANS TO BE AMOUNG THE FIRST IN THE UK TO RESERVE THEIR CHARACTER NAME FOR THE UPCOMING MMO TRANSFORMERS UNIVERSE

Friday 11th May 2012, Cambridge, UK — Jagex, makers of RuneScape, the World's most popular and multi-award winning free-to-play massively multiplayer online adventure game, today announced their plans to attend London MCM Expo, the UK's largest Pop Culture Event.

Jagex will be bringing RuneScape to MCM Expo for the first time to showcase the game and give fans an insight into how the game and its graphics are developed. Attendees will be able to meet with members on the development team, who will be on hand to answer fans questions as well as watch concept art being made. Jagex will also be offering a variety of specially designed packs for RuneScape, including an appealing high value, low cost starter pack, and a premium pack containing an assortment of limited edition cosmetic items, game membership and an exclusive MCM RuneScape T-shirt, which will not be sold outside of the show. These membership packs offer true value for money at a variety of prices and will be available to purchase throughout the Expo.

Jagex will also be bringing a team from TRANSFORMERS UNIVERSE, the upcoming MMO to be released at the end of the year based on the iconic TRANSFORMERS brand from Hasbro. In a UK exclusive, fans will be given the chance to reserve their character names and will ensure that those attending the event will be able to choose their side, pledge their allegiance, and reserve their character name ahead of everyone else in the country. Attendees will have the chance to meet and interact with members of TRANSFORMERS UNIVERSE development team from Jagex at the booth to discuss the development of this much anticipated game.

"Jagex and RuneScape have been around about the same amount of time as MCM so I'm absolutely delighted that 11 years on from our first show Jagex have now confirmed that they will be at the London event this year," said Brian Cooney Managing Director of MCM Expo. "Each year people ask me if they are coming and finally I can say 'Yes'! The Jagex stand promises to be a 'must see' for show visitors and the whole MCM team are very excited to finally showcase the teams behind the upcoming MMO TRANSFORMERS UNIVERSE and the world's largest free MMO RuneScape."

In addition to the presence on the show floor, both the RuneScape and TRANSFORMERS UNIVERSE development teams will be hosting sessions on the GameSpot stage to give attendees a glimpse of the development process for both games.

"We're really excited to have Jagex showing off Transformers and RuneScape on the GameSpot UK stage at MCM," said Guy Cocker, editor, GameSpot. "It marks the first time massively multiplayer games have appeared on the official gaming stage, and MCM attendees will not only be able to see the games in action, but win some cool limited edition prizes as well!"

Tickets for the event are now on general release and can be purchased from the MCM website: www.londonexpo.com. Jagex also have a number of MCM day tickets to give away to fans who would like to attend. For full details of the competitions please see this newspost on the RuneScape website: www.RuneScape.com.

About Jagex

Jagex is a multi-award winning online games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games with supporting platform and technology. Jagex is also the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Press Contact:

Jagex Games Studio
Adam Tuckwell
Email: Press@Jagex.com
Tel: +44 (0)844 588 6607
Jagex UK PR Premier PR
Ali Payne
Email: ali.payne@premierpr.com
Tel: +44 (0) 20 7292 7387
Jagex US PR ONE PR Studio
Dana Whitney
Email: dana@oneprstudio.com
Tel: 510-893-3271

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