Jagex Appoints Simon Etchells as RuneScape Global Marketing Manager
Highly Experienced Marketing Executive Joins the Ranks to Oversee Marketing for the World's Most Popular Free MMO
Tuesday 13th March 2012, Cambridge, UK — Jagex Games Studio, the UK's largest independent games developer and publisher, today announced the appointment of Simon Etchells as Global Marketing Manager for RuneScape. Etchells, who has over 20 years industry experience will take ownership of all marketing activities for RuneScape, the world's most popular and multi-award winning free to play massively multiplayer online game.
Speaking of his new post, Etchells said: "RuneScape's success is second to none so it's a great honour to be working on such a hugely popular and well-established IP. This is one of the most exciting Marketing roles in the industry and I am looking forward to using the knowledge and experiences from my previous roles to help create the strategies which will further grow RuneScape's popularity around the world."
Commenting on the appointment, David Solari, Jagex CMO said; "Simon has an impressive track record working on extremely successful games titles. His vast experience, coupled with a vast knowledge of games marketing, will help advance the marketing efforts for RuneScape as the game continues lead the market of free-to-play digital MMOs this year and beyond."
Etchells has a long and successful career accumulating more than 20 years industry experience working in senior roles at Microsoft Xbox, Vivendi Universal, LucasArts, Square Enix, Electronic Arts and Nokia. Most recently Etchells held the position of Group Product Marketing Manager EMEA 1st Party Xbox, overseeing the launch of 1st party titles for Kinect and playing a key role in global franchises such as Forza, Gears of War, Fable and Halo.
As Global Marketing Manager of RuneScape, Etchells will take responsibility for all marketing activities for RuneScape in what is set to be a historic year for both the game and Jagex as a whole.
Jagex is a multi-award winning online games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games with supporting platform and technology. Jagex is also the largest independent games developer and publisher in the UK.
Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com. Most recently Jagex launched 8realms.com, a ground breaking browser tactical strategy game.
In addition to RuneScape, Jagex has released a series of #1 iPhone games including BounceDown, StarCannon, Miner Disturbance and Undercroft.
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