Director of Performance Marketing

World leading independent Online Games Studio, Jagex Ltd, is looking for an exceptional Performance Marketing Director to join their in-house Marketing team and take a leading role in driving performance marketing at Jagex, delivering significant added value to the business.
 
Key Duties Include:

• Drive and own all performance-marketing activities, including: paid search, keyword research, campaign management, landing page strategy, ad-group optimisation for reach and conversion to CPA and PPC targets
• Set-up acquisition, conversion and retention targets and take responsibility for their successful achievement
• Focus on the ROI of all marketing activities and have the creative ability to constantly improve performances
• Work with the product and tech teams to initiate and manage cost-effective acquisition campaigns
• Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence
• Keep up to date with the latest trends, opportunities and learning in online marketing and share with the team where useful

Essential Requirements:

• Previous ROI driven experience in a highly competitive transactional e-Commerce sector is an absolute must
• A proven track record of delivering a significant increase in traffic and sales through paid search engine marketing, and other performance marketing techniques
• Solid experience in setting up and deriving insight from tracking systems such Google Adwords,Dou ble-click and other digital marketing tools
• Ideally previous experience working on service based entertainment products
• Comfortable with, and excited by, the prospect of driving huge user growth as economically and cost effectively as possible
• Good business acumen, strong commercial awareness and data driven
• Committed, enthusiastic and willing to be part of a fun hard-working team
• Excellent oral and written communication skills, attention to details, autonomous
• Detail-oriented, metric and results driven, with very strong analytical skills
• First rate project and time management skills
• Ability to work under pressure and on tight deadline while coping with the requirements of a fast moving environment

Location:

This role can be based out of either our Cambridge HQ or London office with occasional travel to the Cambridge HQ.