Director of Performance Marketing

World leading independent Online Games Studio, Jagex Ltd, is looking for an exceptional Performance Marketing Director to join their in-house Marketing team and take a leading role in driving performance marketing at Jagex, delivering significant added value to the business.
 
KEY DUTIES INCLUDE

• Drive and own all performance-marketing activities, including: paid search, keyword research, campaign management, landing page strategy, ad-group optimisation for reach and conversion to CPA and PPC targets
• Set-up acquisition, conversion and retention targets and take responsibility for their successful achievement
• Focus on the ROI of all marketing activities and have the creative ability to constantly improve performances
• Work with the product and tech teams to initiate and manage cost-effective acquisition campaigns
• Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence
• Keep up to date with the latest trends, opportunities and learning in online marketing and share with the team where useful

ESSENTIAL REQUIREMENTS

• Previous ROI driven experience in a highly competitive transactional e-Commerce sector is an absolute must
• A proven track record of delivering a significant increase in traffic and sales through paid search engine marketing, and other performance marketing techniques
• Solid experience in setting up and deriving insight from tracking systems such Google Adwords,Dou ble-click and other digital marketing tools
• Ideally previous experience working on service based entertainment products
• Comfortable with, and excited by, the prospect of driving huge user growth as economically and cost effectively as possible
• Good business acumen, strong commercial awareness and data driven
• Committed, enthusiastic and willing to be part of a fun hard-working team
• Excellent oral and written communication skills, attention to details, autonomous
• Detail-oriented, metric and results driven, with very strong analytical skills
• First rate project and time management skills
• Ability to work under pressure and on tight deadline while coping with the requirements of a fast moving environment

SALARY
£Fully Negotiable depending on experience, plus excellent benefits package including annual bonus, private health care, gym membership and other benefits
 
Location
This role can be based out of either our Cambridge HQ or London office with occasional travel to the Cambridge HQ.