Our team has decades of experience in marketing strategy for RuneScape, as well as a host of other huge live game franchises. We work with developers to create the right go-to-market plan, to define measurement criteria, to build the right framework, to create the right messaging and crucially to evaluate the market and audience opportunity.
Driving new players to your game and keeping them playing is critical to success. Our extensive experience means that we know how to drive best-in-class paid marketing campaigns. Our flexibility allows us to optimise, track, attribute and re-target quickly for the best possible results on desktop and mobile.
Players are the lifeblood of your game. Our award-winning team work with you to find and build your community wherever they are in the world, and then keep them engaged within the game and outside of the game on relevant social channels, forums and events, turning players into your greatest advocates. More than that, we are experts in providing two-way community engagement so your players can help inform game design and content decisions.
To maximise the long-term commercial opportunity of your game, we work with partners to create in-depth plans around microtransactions, subscription, catalogue and storefront management. We evaluate every element of your game, advising on the correct business model, the content plan required to support it and the best ways to create a thriving in-game economy.
Understanding player behaviour, and analysing it effectively, is at the core of informed decision making for live game services. Our suite of tools is available to all our development partners. Real-time dashboards built with industry-leading technology measure revenue, engagement, player behaviour and every element vital for running a long-term live game service.
Phil Mansell, CEO, Jagex: “With RuneScape becoming a $1 billion franchise, Jagex has proven its credentials as a best-in-class living games publisher, running robust live game services at scale, all while nurturing and growing player communities. Jagex is in a position of strength and prosperity and we feel it’s the right time to share that expertise and support other developers in bringing their games to market, assisting them to build and sustain strong communities and evolve their live games into living games.”
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